The drivers have acknowledged Sunday's showdown at Phoenix Raceway lacks the hype of years past, but NASCAR pushed back as the weekend arrived.
“We have a playoff system that I believe is the toughest in sports,” NASCAR President Steve Phelps said.
With that will come personality.
With that will come some storytelling.”He acknowledged NASCAR could do more for its young stars and said industry leaders are actively discussing increased engagement and storytelling.
“I think we have a big opportunity as a sport because we have a crop of young drivers for fans to come in and embrace,” he said.
Persons:
Kyle Larson, Christopher Bell, Ryan Blaney, William Byron —, Larson, Bell, Byron, Blaney's, Steve Phelps, ” Phelps, We’ve, Blaney unprompted, Dale Earnhardt Jr, Chase Elliott, Joey Logano, Kevin Harvick, Kyle Busch, Ross Chastain, Bubba Wallace, Martin Truex Jr, Denny Hamlin, Blaney, Steve O'Donnell, ” O'Donnell, “ We’re, ”, “ We’ve
Organizations:
NASCAR, Phoenix, “, Los Angeles Memorial Coliseum, Netflix
Locations:
AVONDALE, Ariz, We’re, North America